SponsorOptimizer is a conversional tool for the rightsholders, which can be advantageously used in the search for new sponsors or partners.
Today sponsorship agreements are more about “partnerships” and are therefore not only a question of “exposures one way and then the money the other way – and we’ll see you again for negotiation next year”.
With a more emotional approach to sponsorship SponsorOptimizer gives you as a rightsholder a more qualified and nuanced dialogue with potential sponsors.
As a rightsholder you will get the following with access to SponsorOptimizer:
- a better self-understanding of the image of your club, organization or event
- documentation of the brand values of your club, organization or event to potential sponsors
- insights into the value match with potential sponsors
- opportunity to identify the best potential sponsors in relation the core brand values of your club, organization or event.
Through the ValueMatch application you will get potential sponsors identified, where there are a “value match” or “value gap” with the core brand values of your club, organization or event. In other words, you get insight into the companies and brands, that the core brand values of your property can either support or potential transfer through a partnership.
With access to SponsorOptimizer you can thus demonstrate what values your club, organization or event brings into “play” in relation to your existing and potential sponsors and partners.